HITS is a community of IT executives representing the Hollywood studios and supporting information technology partners which includes (1) MPA member studios and other significant non-MPA member studios; (2) supporting key technology services providers, (3) software vendors, and (4) services firms.

Organized under the aegis of the Media and Entertainment Services Alliance (MESA), which represents the service and technology solution providers, the Society embraces the entire supply chain for the entertainment industry consisting of studios, networks, video game publishers and music labels, with a focus on the enterprise, platform integration and software development.