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NAB’s CCW has invited HITS to program a conference designed to address the unique information needs of IT executives who are charged with managing the implementation of their digital strategy. The show is the largest and most powerful media, entertainment, video and communications technology conference and exposition on the East Coast of the United States. Over 300 exhibiting companies and 7,000 attendees do business together every year at CCW.


Now in its fourth year. DM&A will again bring together marketing, operations and information technology leaders from throughout the M&E industries to discuss how new technologies and tools are boosting the success, audience and profitability of film, TV and home entertainment across multiple distribution platforms. What best practices are they using to harness the flood of consumer data that is now available? And how are the enterprises themselves adapting between divisions to maximize the effectiveness of this information?

THE Summit 2015 Banner v2Formerly known as ESCA, this think-tank format, afternoon event will give studios and their partners a platform to voice their ideas and foster an open, industry-wide discussion about new directions. As such, THE Summit conference committee is conducting a ‘call for ideas” to be presented at the event. Selected presenters will be given 15 minutes each to share their big idea and then the floor will be opened in a moderated ‘town hall’ style discussion.
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Hollywood IT executives are collaborating daily with their corporate “customers” to imagine, design and build the visual entertainment business of the next 100 years.

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Join our content solutions strategists April 7th & 8th for a 2-hour tour of the hottest Media Management providers on the NAB show floor. Your tour guide, Mary Yurkovic, Director, Content Strategy, MESA will be accompanied on each tour by an M & E content owner. At each stop we will explore the technology, review capabilities, discuss challenges and current trends in the asset management space. Tour participants have their questions answered by leading experts and explore the technologies that complement your company’s overall content strategy. This tour is invitation only and you must sign up in advance for a guaranteed spot on The DAM Tour, space is limited.

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Join MESA for an evening of cocktails! The Beatles™ REVOLUTION Lounge takes guests on an evolutionary journey, where both music and interior transform creating a psychedelic sensory environment. The first nightlife experience created by Cirque du Soleil, REVOLUTION blends cutting-edge interactive design, art and sound in a contemporary interpretation of The Beatles era, exclusively at The Mirage in Las Vegas.


The move to metadata can be maddening. That’s why key technology executives are coming together later this month to address the ever-changing process of creating and implementing Smart Content for the digital entertainment age.

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Several hundred data experts will be gathering in late March to address the mad, mad, mad world of metadata. How are all the players in the entertainment game changing the way they define and align the fields of data that will help automate the new creative, production, distribution and business processes for movies and television.


Content protection is everyone’s business, which is why the 5th Annual Content Protection Summit on December 10, 2014 at the W Hotel in Hollywood will once again be a must-attend event for everyone eager to team up and talk about the technologies that are creating a new line of defense for intellectual property in today’s global environment of content piracy and cyber-attack.


For over four years HITS has been working on the West Coast with the CIOs of the Hollywood studios to facilitate information exchange and collaboration in television, film and home entertainment. In order to address the unique IT challenges of the broadcast, network and advertiser communities, the Society is launching its New York chapter on November 13, 2014 with a half-day program of panels, keynotes and presentations at Content & Communications World (CCW).

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Metadata and watermarks are being embedded…tracking and recognition software are being encoded…and storage and archiving are being auto-recognized, logged and classified. It’s all enabling a brave new era for media & entertainment companies that are able to leverage new content intelligence tools to streamline their productions and supply chains, while gaining unprecedented marketing data and analytics about how their content is being consumed.

WiTH Lunch 11-5 ButtonWe all wonder what other people think of us as a person. But do we ever wonder what other people think of us as a personal brand? Yes, in today’s business marketplace everything and everyone is a brand — a business property that should communicate value, help us stand out from a competitive crowd and emphasize our unique strengths, skills and attributes. Especially in such an image-obsessed business culture as Hollywood — how can a women carefully craft and implement a personal brand strategy for her career? What are the proven tools, tips and techniques that will help all of us tell our story and control how we are experienced?

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Entertainment marketing is being transformed by an unprecedented amount of customer data that is helping determine how a movie or TV show is being produced, what happens to the characters and storyline, who the expected viewer will be and how (and when) that content will be consumed. Intense collaboration between marketing and IT departments is eliminating the production and distribution guessing game and empowering new creative processes and business models that are the hallmarks of today’s data-driven entertainment enterprise.


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This one-hour webinar, recorded live on July 30, 2014, discusses the mission critical nature of metadata, new places where studios and entertainment companies are streamlining their businesses with metadata solutions and new approaches to managing and delivering digital assets.

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Wednesday, July 16, 2014 • Luxe Sunset Blvd. Hotel
Los Angeles, CA

The WiTH Luncheon is proud to feature a panel discussion of senior-level women entertainment executives who will help cut through the self-help clutter and identify the advice that actually helped them achieve success in their field.

The race is on. As consumer adoption of digital entertainment accelerates the entertainment business is driving innovation in its supply chain to manage the ever-increasing demand for speed, automation and efficiency. This year’s Digital ESCA Conference, now in its eighth year, is where the studios and their service provider partners meet to learn about the best practices, better products and workflows, and the biggest developments in content distribution/consumption.

HITS 2014 bannerNo other town does a makeover like Hollywood.
From concept to the camera to the corporate suites, studios are undergoing a major digital reinvention that are transforming all aspects of the enterprise. And, ultimately, the CIOs and their staffs are the specifiers who are making the tough technology choices and managing the budgets. These corporate agents of the new digital entertainment empowerment are all returning to the Holllywood IT Summit (HITS) to collectively address the issues of hardware and software platforms, network connectivity, big data and data analytics, vendor management, SaaS and BPO, development of resources and global navigations in a day-long, executive program that annually sets the stage for thought leadership among the industry’s information technology leaders.

Join our content solutions strategists for a 2-hour tour of the hottest Media Management providers on the NAB show floor. Your tour guide, Mary Yurkovic, Director, Content Strategy Council, MESA will be accompanied on each tour by an M & E content owner.

HITS Breakfast C3 BannerThe Hollywood IT Society’s breakfast series returns for a two-hour meeting of content holders and their service provider partners that features the “Concept to Camera to Consumer” Special Interest Group (C3 SIG) of HITS, consisting of technology and production executives of Film and TV Networks and Broadcast divisions of the Hollywood studios engaged in identifying the opportunities and challenges in broadcast and film production.

HITS 2013 DMA Web-BannerThe Summit will bring marketing and information technology executives from Hollywood and other M&E industries, digital marketing technology companies, academia, researchers and service providers who are advancing the use of an escalating amount of technologies and big data in order to boost business for film, TV and home entertainment across a multiplying number of distribution platforms. Panels and presentations will feature thought leaders in sales and marketing, IT, digital workflows, asset management and market research.

The entire Hollywood IT community comes together for its annual meeting and this year’s event will once again showcase the latest IT trends and innovations while highlighting the leading studio thought leaders, before an audience of over 300 entertainment industry executives. Organized by the Hollywood IT Society (HITS) and a stellar Advisory Board of CIOs from major Hollywood studios, the Hollywood IT Summit is a one-day event with multiple tracks and break-out sessions. The major areas of focus for the Summit will be studio case studies (best practices), digital distribution models and analysis, connectivity and real-time decision making, big data and analytics, self-service business discovery, and the exploration of innovative technologies driving business transformation.

The Hollywood IT Society’s Digital Marketing & Analytics Summit presents a unique industry opportunity to bring together the CMOs, CIOs and CTOs from the Hollywood studios, together with their service provider partners, to better understand how we can engage consumers, influence their behavior and introduce new products while optimizing advertising investments, strengthen their brands and transform how the entertainment industry’s traditional marketing approach.

The Hollywood IT Summit is a full-day conference of panels, keynote conversations, case studies, networking opportunities, and showcase presentations. Organized by the Hollywood IT Society (HITS) and a stellar Advisory Board from every major Hollywood studio.

Operations, finance, marketing, legal, supply chain and digital media – we all interact with the IT department and there is only one place where you can hear the latest from the team behind the firewall — the same group behind the digitization of the entertainment business.

The stakeholders of the Conference are the senior executives of Management Information Systems, Finance, Operations, Supply Chain Management (Purchasing, Manufacturing, Logistics, Distribution, Customer Service) and Sales and Marketing of entertainment companies. In addition, technology solutions and business development representatives are expected to participate from Management Consulting, IT Enterprise Software, IT Software Service, B2B Network Service, Hardware, Business Intelligence, BPO Service, Digital Service companies and academia. Jeff Mirich, SVP and CIO of the Walt Disney Studios and Devendra Mishra, Chief Strategist of MESA, serve as the Co-Chairmen of the conference. The event is being co-produced by HITS, the Media & Entertainment Services Alliance (MESA), Pepperdine University and Variety Magazine.